Loose Knit

This is a BW ad I created for a local yarn shop. The ad ran in the program for a play called "Loose Knit." The purpose was to encourage people to come in for lessons and/or for "Sit and Stitch" hours. (Click on image to see it larger.) But we also had to tie it in with the play which was about a group of people who meet at a local yarn shop for "Sit and Stitch." Stories don't move forward without conflict, and comedies rely on something like conflict-plus, so we played a bit with the concept of how people getting together -- even for a common purpose around a craft they love -- can sometimes be overly dramatic. So, a bit of tongue-in-cheek humor goes a long way with this crowd. Notice that the image at top -- even though it's comprised of three photos -- acts as one. Notice how it takes up nearly half of the page. The visuals are often more important than the words because a strong image -- even a silly one -- will get call a reader's attention.